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As a parent, there is nothing more important than our little ones.

Because of this, we set out to make high quality premium baby products that do two things: Bring happiness to our children’s lives and make the job of being a parent a little easier. Our first product, the SnuggBugg baby wrap, like so many products came out of sheer necessity. With all that needs to be done, the endless multi-tasking of being a parent, we needed a way to calm our babies down but still use our hands. We tried many different products on the market but always found something inconvenient, it was too long, too thick and hot, etc. So we made our own. 12 years, and six children later, you get a brand that loves children and is dedicated to quality. Its been a journey, but the journey has been well worth it and we wouldn’t change a thing.